Level 6 – Apprenticeship
Typical Duration
18 months
Responsible for the marketing activities and strategy of their organisation. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management. They have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives and deliver a return on investment.
A Marketing Manager normally reports to a director, and depending on the size/structure of the marketing team/organisation may have responsibility for a team of Marketing Executives/Marketing Assistants.
Who is this apprenticeship suitable for?
A Marketing Manager will develop, position and promote the products or services of the company, selecting appropriate channels and using appropriate messaging. Being a Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers. Typical responsibilities include:
- Developing and implementing the operational marketing strategy, key marketing campaigns and stakeholder engagement plans to deliver against key business objectives
- Delivering data and evidence driven decision making through commissioning reliable research to inform marketing strategies
- Tracking and reporting on marketing/sales data to inform senior management decision making
- Establishing marketing goals based on campaign analysis, product/service performance and market forecasts
- Managing the marketing budget to develop cost-effective marketing plans
- Approves and oversees the creative development of a range of marketing materials/channels
- Manages relationships with key stakeholders to support marketing delivery and corporate reputation, this may include briefing and managing external agencies or specialist marketing teams (e.g. digital) internally
Job Titles Include
*This is not an exhaustive list
Marketing Manager, Marketing & Communications Manager, Corporate Communications Manager
Learn about:-
- Marketing Concepts & Theories including the extending Marketing mix, marketing management processes & product development
- Business Understanding & Commercial Awareness and how to measure and deliver Return on Investment in relation to marketing activities and plans
- Product & Service Development
- Leading & implementing a clear plan & strategy, linked to business requirements to sustain a marketing advantage
- Influencing, negotiating and persuading at senior level whilst collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
- Delivering measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
Watch the course timeline
Click on Mark our AI assistant, he will walk you through a detailed overview of the course timeline, offering you a comprehensive understanding of the key milestones to help you effectively plan your learning journey.
Frequently Asked Questions
Entry Requirements
- Need to be employed
- Working for a Marketing or Creative Agency
- UK Resident for the last 3 years
- English & Maths qualifications desirable
- Some experience/prior knowledge of CI methodologies
Delivery Model
With a choice or Media or Creative pathways you can start your Marketing career with an expert marketer as your tutor at the Blue Lion Training Academy!
Our flexible delivery model will support each learner to develop and enhance their current knowledge & skills to lead on a Continuous Improvement project.
At Blue Lion, you can expect to receive:-
- Tailored tutor led delivery
- Personalised 1-2-1 tutor support sessions
- Assessments to demonstrate knowledge
- Set tasks to apply skills & behaviours
- 10-12 weekly Tri-partite progress reviews with Manager & tutor
Functional Skills
All learners will complete an initial assessment in Maths & English as part of the enrolment process. For apprentices aged 19+, completing Functional Skills is no longer a mandatory requirement of the apprenticeship programme.
However, we offer an outstanding teaching and learning programme in Maths & English for anyone who wishes to develop their skills further, and our tutors are here to support you every step of the way.
Contact us to discuss further.
Off The Job Training (OTJ)
All apprentices are required to complete a set number of Off the Job Training (OTJ) hours over the duration of their apprenticeship. New government rules have made this so flexible , with the removal of a weekly requirement giving you the freedom to spread your OTJ hours in a way that works best for you and your employer.
At Blue Lion Training Academy, our market-leading OTJ programme is designed to be flexible, engaging, and impactful. Whether through projects, masterclasses, e-learning, or hands-on experiences, every activity helps you build the knowledge, skills, and behaviours to thrive in your role.
All OTJ is logged easily through our Bud platform, making it simple to track your progress and celebrate achievements along the way.
End Point Assessment
- Assessment method 1: Multiple Choice Test
- Assessment method 2: Project Showcase
- Assessment method 3: Professional Discussion
Watch the course overview
Why Blue Lion Training Academy?
Don’t just take our word for it
listen to what our learners say…
Megan Jackson
Level 3
Content Creator
JCB
Amar Dhanjal
Level 3
Digital Marketer
ICONS Talent
Tom Jansons
Level 3
Content Creator
Laid Back
Rosie Hastelow
Level 3
Digital Marketer
Instarmac
Georgia Cowdrey
Level 4 Public Relations & Communications
Cartwright Communications
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