Level 4 – Apprenticeship
Typical Duration
9 months
PR experts will build, protect and maintain the positive reputation for brands, organisations & individuals whilst using IT systems and software to support campaigns.
PR & Communications assistants/experts will interact & engage with different people: the media, the public, internal colleagues or any number of different audiences to get their client’s or organisation’s message across in order to influence opinions and behaviour in the most effective way.
Who is this apprenticeship suitable for?
Ideal for candidates for have experience of working in a Marketing environment or have completed Level 3 Marketing qualifications and are now looking to progress to the next level focusing on Public Relations….
Job Titles Include
*This is not an exhaustive list
Press Officer, PR Assistant, Marketing Assistant, Campaign Manager
Learn About
- Current Affairs & the PR Industry
- Finance processes related to PR campaigns
- Principles of Operations Management
- Planning & production processes involved in building PR campaigns
- PR & Comms objectives
Watch the course timeline
Click on Mark our AI assistant, he will walk you through a detailed overview of the course timeline, offering you a comprehensive understanding of the key milestones to help you effectively plan your learning journey.
Frequently Asked Questions
Entry Requirements
- Need to be employed
- Responsible for PR, organising events
- UK Resident for the last 3 years
- English & Maths qualifications desirable
- Some experience/prior knowledge of CI methodologies
Delivery Model
Learn to communicate and build relationships with the media, stakeholders, public & various audiences to get messages across & influence opinions & behaviours in the most effective way!
Our flexible delivery model will support each learner to develop and enhance their current knowledge & skills to lead on a Continuous Improvement project.
At Blue Lion, you can expect to receive:-
- Tailored tutor led delivery
- Personalised 1-2-1 tutor support sessions
- Assessments to demonstrate knowledge
- Set tasks to apply skills & behaviours
- 10-12 weekly Tri-partite progress reviews with Manager & tutor
Functional Skills
All learners will complete an initial assessment in Maths & English as part of the enrolment process. For apprentices aged 19+, completing Functional Skills is no longer a mandatory requirement of the apprenticeship programme.
However, we offer an outstanding teaching and learning programme in Maths & English for anyone who wishes to develop their skills further, and our tutors are here to support you every step of the way.
Contact us to discuss further.
Off The Job Training (OTJ)
All apprentices are required to complete a set number of Off the Job Training (OTJ) hours over the duration of their apprenticeship. New government rules have made this so flexible , with the removal of a weekly requirement giving you the freedom to spread your OTJ hours in a way that works best for you and your employer.
At Blue Lion Training Academy, our market-leading OTJ programme is designed to be flexible, engaging, and impactful. Whether through projects, masterclasses, e-learning, or hands-on experiences, every activity helps you build the knowledge, skills, and behaviours to thrive in your role.
All OTJ is logged easily through our Bud platform, making it simple to track your progress and celebrate achievements along the way.
End Point Assessment
- Assessment method 1: Knowledge Test
- Assessment method 2: Project report, presentation & questionning
Watch the course overview
Why Blue Lion Training Academy?
Don’t just take our word for it
listen to what our learners say…
Georgia Cowdrey
Level 4 Public Relations & Communications
Cartwright Communications
Tom Jansons
Level 3
Content Creator
Laid Back
Jack Brookes
Level 4
Public Relations & Communications
Baywater Healthcare
Rosie Hastelow
Level 3
Digital Marketing
Instarmac
Harjan Dhanjal (DJ CZR)
Level 4
Assistant Recording Technician
Laid Back
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