Level 4 – Apprenticeship
Typical Duration
9 months
Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
Who is this apprenticeship suitable for?
You will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy.
A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.
Job Titles Include
*This is not an exhaustive list
Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist
Learn how to:-
- Manage and maintain key marketing channels, including digital, offline and social media
- Plan and deliver tactical integrated marketing campaigns
- Manage the production and distribution of marketing materials
- Liaise and network with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
- Collect and analyse research information to understand target audience behaviour and views across the market in general and the marketing mix
- Assist in the achievement of brand positioning to agreed guidelines
- Organising and attending events such as conferences, seminars, receptions and exhibitions.
Watch the course timeline
Click on Mark our AI assistant, he will walk you through a detailed overview of the course timeline, offering you a comprehensive understanding of the key milestones to help you effectively plan your learning journey.
Frequently Asked Questions
Entry Requirements
- Need to be employed
- Working for a Marketing or Creative Agency
- UK Resident for the last 3 years
- English & Maths qualifications desirable
- Some experience/prior knowledge of CI methodologies
Delivery Model
With a choice or Media or Creative pathways you can start your Marketing career with an expert marketer as your tutor at the Blue Lion Training Academy!
Our flexible delivery model will support each learner to develop and enhance their current knowledge & skills to lead on a Continuous Improvement project.
At Blue Lion, you can expect to receive:-
- Tailored tutor led delivery
- Personalised 1-2-1 tutor support sessions
- Assessments to demonstrate knowledge
- Set tasks to apply skills & behaviours
- 10-12 weekly Tri-partite progress reviews with Manager & tutor
Functional Skills
All learners will complete an initial assessment in Maths & English as part of the enrolment process. For apprentices aged 19+, completing Functional Skills is no longer a mandatory requirement of the apprenticeship programme.
However, we offer an outstanding teaching and learning programme in Maths & English for anyone who wishes to develop their skills further, and our tutors are here to support you every step of the way.
Contact us to discuss further.
Off The Job Training (OTJ)
All apprentices are required to complete a set number of Off the Job Training (OTJ) hours over the duration of their apprenticeship. New government rules have made this so flexible , with the removal of a weekly requirement giving you the freedom to spread your OTJ hours in a way that works best for you and your employer.
At Blue Lion Training Academy, our market-leading OTJ programme is designed to be flexible, engaging, and impactful. Whether through projects, masterclasses, e-learning, or hands-on experiences, every activity helps you build the knowledge, skills, and behaviours to thrive in your role.
All OTJ is logged easily through our Bud platform, making it simple to track your progress and celebrate achievements along the way.
End Point Assessment
- Assessment method 1: Multiple Choice Test
- Assessment method 2: Project Showcase
- Assessment method 3: Professional Discussion
Watch the course overview
Why Blue Lion Training Academy?
Don’t just take our word for it
listen to what our learners say…
Megan Jackson
Level 3
Content Creator
JCB
Amar Dhanjal
Level 3
Digital Marketer
ICONS Talent
Tom Jansons
Level 3
Content Creator
Laid Back
Rosie Hastelow
Level 3
Digital Marketer
Instarmac
Georgia Cowdrey
Level 4 Public Relations & Communications
Cartwright Communications
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